WINE AND SPIRITS SINCE 1963

^{Arne Galatius Senior 1894 - 1974, founder of Primeur Vin.}

Primeur Vin AB work as a well established agent and licensed importer for wine and spirits. Primeur Vin is one of Sweden’s oldest companies in the wine and spirit trade founded 1963 and still family owned. We are located on the west coast of Sweden in our country’s second largest city, Gothenburg.

Primeur Vin is specialized in exclusive wine & spirits. We are always looking for unique products of the highest available quality. Our marketing activities are direct sales efforts combined with wine and spirit tasting and information service towards restaurants, journalists and VIP’s within the wine and spirit trade.

All retail sales to Swedish consumers have to pass the monopoly company "Systembolaget". Direct retail sale to private customers are according to Swedish law unfortunately not yet allowed. All offers to Systembolaget have to pass a licensed importer. Systembolaget are by law obliged to treat all suppliers equally. Outside the monopoly system we have the HORECA and the tax-free market including airlines and ferryboats. We have for many years been one of the important suppliers.

This is examples of how we work:

• We are our supplier’s ambassadors against the Swedish monopoly "Systembolaget".
• We are regularly arranging wine and spirit tastings in Gothenburg and Stockholm.
• We are regularly working with advertising in Scandinavian wine & spirit magazines.
• We are regularly participating in important fairs all over Sweden and Scandinavia.
• We are regularly selling to the Swedish monopoly, Systembolaget.
• We are selling to and have employees working against the HORECA sector.
• We are selling to ferry lines sailing at the Baltic Sea and at the North Sea.

To gain information about the Swedish monopoly, download sales reports and read about coming strategies for the Swedish market: Visit the monopoly web page: SYSTEMBOLAGET

Primeur Vin is a member of the Swedish Spirits and Wine Suppliers. Please visit the website for more information: